our pillars of quality


No chemicals fertilizers, pesticides, or chemical food additives used in our products.


We take great care in sourcing our ingredients in a safe and responsible way to conserve biodiversity and ensure sustainable livelihoods.

all natural

Nothing hidden or unpronouncable here, just true simple ingredients. Minimally processed food.
No artificial ingredients


We only use the finest chocolates to create our delicious bars and we take great pride in choosing the best as
our first ingredient.


Organic MOO bars are Non-GMO. Non-GMO means that a food is
free from genetically modified organisms.

When my kids were growing up, I tried to feed them only “real”, simple fresh, whole, foods. I didn’t mind a treat, as long as it was made with real ingredients and eaten in moderation. Much to their annoyance, whenever they asked for a treat, I would look at the ingredients label and refuse to buy anything with unpronounceable or artificial ingredients. Whether it was food coloring or additives (maltodextrin for dessert anyone?), it became a kind of a joke in our family, as we would try to pronounce unreadable ingredients that were being sold as REAL food.

My children and I spent summers in Switzerland, visiting family, hiking in the beautiful mountains and eating tons of chocolate! Every summer we’d go home with a carry-on suitcase full of delicious Swiss chocolate. One summer my eldest son asked, “ Why do we only buy chocolate when we’re in Switzerland”, and I reminded him that it was because the chocolates were made with real foods and wholesome ingredients.

That’s when we decided there had to be a better way and created MOO! We started brainstorming about how to make our own chocolate bars and what to call them. Inspired by our love of cows and delicious creamy Swiss chocolate, the kids came up with the name ‘MOO’!

In September of 2009, Alex, Nicholas, Linnea and I started selling organic, delicious, whole milk chocolate MOO bars to stores in New England.

Hope you enjoy them as much as we do!!
Have a MOOvelous day!!!

Jackie Ekholm