Jackie Ekholm and her kids spend summers in Switzerland every year, visiting family, taking advantage of the beautiful mountain views, and eating tons of chocolate. Every summer she'd go home with a carry-on suitcase full of Swiss chocolates for her family. One of her sons asked why she only bought chocolate for the kids when they were abroad in Europe and she realized it was because the chocolates there were made with real foods and wholesome ingredients--no dyes or preservatives. A lot of the chocolates geared towards kids in the States contained ingredients she was unfamiliar with.   

When they came back they started brainstorming how to start a chocolate business, what kind of chocolates they wanted to make, and what they would call it! Inspired by their love for cows and delicious creamy Swiss chocolate, her kids came up with the name MOO for their bars.

In September of 2009, MOO started selling its organic, delicious, whole milk chocolate bars to stores in New England. MOO bars come in four tasty whole-grain flavors: brown rice crisp, corn flake, handmade granola, and graham cracker. We here at MOO are all about making real, delicious treats for everyone. 

Have a MOOvelous day!!!